How do travel companies use their billions of data points to create effective campaigns that are both personalized, and aligned with business goals? Check out the video below from the Phocuswright Launch Pitch Competition where Tinyclues’ CEO, David Bessis, explains how travel campaigns can meet business goals (such as yield management, promoting new destinations…) and, at the same time, improve customer experience.
Marketers in any industry know that it’s hard to build intelligent campaigns when you have a martech stack that requires you to micro-manage segments and rules, and then on top of that you’re using Excel to plan all of your campaigns. How do you realistically scale this system to meet your business goals?
David shares with the audience how travel & hospitality leaders like AccorHotels, Club Med and Air France are using campaign intelligence to improve their campaign revenue and customer engagement. AI is changing the way marketers work. It allows them to focus on what matters to their business, while giving them the freedom for what they want to do most: content and strategy.
We’re excited to have received full thumbs up, with great questions from the Phocuswright jury. Check out the full video of the pitch below! (10 minutes)