OUI.sncf said “yes” to AI

A marketing campaign strategy agile, customer centric and more profitable

Newly baptized “OUI.sncf”, the travel industry leader formerly known as “Voyages.SNCF” has done more than change names and enhance its reservation platform with new features. Faced with diminishing returns from its email campaigns, the French e-commerce number one has turned to Artificial Intelligence to reinvigorate its marketing strategy, stay on track with innovation and bring new clients on board.

With campaigns that were proving unsuited to such a diverse client base, OUI.sncf wanted to improve its targeting techniques in order to reach the right customers, i.e. the future buyers, for all of its wide-ranging offers. They wanted to move away from their traditional data-science targeting methods to find new ways to engage customers and improve campaign revenues.

Splio’ Deep Learning-driven campaign intelligence solution has helped the company breathe new life into its email marketing strategy. Since adopting Splio, OUI.sncf’s marketers have seen major benefits:

Better customer experience and reduced customer fatigue

• +115% increase in email campaign revenue
• +49% increase in push campaign revenue
• +60% increase in Facebook Ad campaign revenue

Have a good reading!