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What is the lifespan for valuable marketing data? Find out how to make the most of your data over time.
Take your understanding of predictive marketing & AI further than data and theoretical explanations with these real-life examples.
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Control groups are the best tool for obtaining an objective measurement of the effectiveness of a particular marketing campaign
The most common way for marketers to monitor the erosion of their customer database is via the unsubscribe rate. However this rate isn’t always related to performance alone.