Simon Boissinot

Simon Boissinot

Client Operations Manager

marketing data
We love Data

Love lasts three years… What about your marketing data?

What is the lifespan for valuable marketing data? Find out how to make the most of your data over time.

/ 14 February 2017
predictive marketing examples
We love Data

Beyond intuition – Five times data conquered instinct

Take your understanding of predictive marketing & AI further than data and theoretical explanations with these real-life examples.

/ 18 January 2017
We love Data

Control Groups: Evaluate the Profitability of your Marketing Strategy

Control groups are the best tool for obtaining an objective measurement of the effectiveness of a particular marketing campaign

/ 2 November 2016
We love Data

Lift Curves, A Statistical Standard

What is a lift curve, how do I use it, and will it revolutionize the life of a marketer?

/ 3 October 2016