Total Economic Impact of Tinyclues
199% ROI and $9M in additional campaign revenue.
An independent study conducted by Forrester.
7th September 2016

New Sales Director, Mathieu Lavedrine, joins Tinyclues to develop UK and Irish markets

Tinyclues has announced that Mathieu Lavedrine has joined the company as Sales Director for the UK and Irish markets. As an acknowledged expert on Cross Channel Campaign Management (CCCM), Lavedrine adds another competitive dimension to the Tinyclues’ team of out-of-the-box thinkers.

Before joining Tinyclues, Lavedrine worked at Adobe (and the former Neolane) for eight years managing the team that delivered 40+ per cent year on year growth.

Prior to this Lavedrine worked for companies including CDC Software and Pivotal.

“From the established leader in Cross Channel Campaign Management to one of the most disruptive emerging technologies in the marketing technology space, I am now responsible for the development of Tinyclues in the UK and Ireland,” he said.

Lavedrine’s combined experience has helped him develop a strong technical background with a focus on customer needs and solutions. Additionally, he has astute business understanding and a strong market vision.

Commenting on his appointment, Lavedrine said: “My main goal is to help Tinyclues develop the huge potential that’s here for them in the UK and Irish markets. I think Tinyclues is coming to these markets at the right time, when most companies are now equipped with a Campaign Management solution or a solid ESP, and it’s now all about adding intelligence to optimize the output. I’m really excited to be joining a truly innovative and dynamic company, backed-up by solid engineering and which is not afraid to prove the value of its solution.”

Lavedrine has a master’s degree in electronics from the Higher Institute for Electronics and Digital Training or ISEN (Institut supérieur d’électronique et du numérique). He’s been a Londoner for the last 15 years, but hasn’t forgotten his native French. Lavedrine also speaks English and Spanish, and when he isn’t cracking new markets he can often be found dangling confidently from a rockface.

Founder and CEO, David Bessis, of Tinyclues commented on Lavedrine’s arrival at the company: “We are looking for strong and rewarding customer relationships in the UK and Irish regions and I believe Lavedrine has the ideal set of skills to deliver that. He has broad enterprise software sales experience and a strong product background, as well as excellent people skills. We’re all delighted to have him on board.”

About Tinyclues

Tinyclues, a SaaS predictive marketing solutions platform, allows e-commerce websites and retail marketers to detect in a few clicks the most relevant audience for a specific marketing message. Tinyclues’ clients send around 1,000 targeted campaigns each month, representing more than 300 million emails, mobile notifications and Facebook Custom Audience ads which result in an increase of around 30% in their campaigns’ revenue.

Based on unsupervised machine learning technologies, Tinyclues’ solutions take advantage of all available data in order to pick up implicit signals (“tiny clues”), making it possible to reach unparalleled targeting and engagement levels in the customer relationship. Used by 3Suisses, Cdiscount, Fnac, France Billet, La Redoute, PriceMinister, Rue du Commerce,, Sarenza, Vestiaire Collective, VeryChic and more, the Tinyclues solutions are a breeze to install and use.

For more information, visit

Twitter: @tinyclues


Caroline Tailleferd