Charles Tyrwhitt selects Tinyclues’ platform for AI-driven customer marketing campaigns
Tinyclues, provider of a leading artificial intelligence (AI)-first marketing solution, today announced Charles Tyrwhitt as a new customer. The British-owned, global menswear retailer expects to run its first AI-driven email-marketing campaigns in November 2017, extending later to other communication channels such as print.
“We see significant potential in using AI to target our customers with product campaigns that matter to them, encourage engagement and sales,” said Philippa Middleton, Head of Customer Marketing at Charles Tyrwhitt. “From a business strategy perspective, we believe that applying Tinyclues’ Deep-AI to our global campaigns’ targeting and planning will both entrench relationships with our customers and extend their purchases across a wider range of our wares.”
She continued: “It is our view that running smartly targeted AI-driven marketing campaigns is essential to reaching our busy customers, to growing sales and supporting our continued growth in the UK, France, Germany and elsewhere around the world.”
As organizations look to improve marketing return on investment, they require ways to target future buyers for products in a more accurate and timely manner.
“Today’s consumer receives multiple brand communications every day and marketers must strive to cut through the noise by sending product-focused campaigns only to the customers very likely to buy, at the time they really have the interest” said Matthieu Chouard, SVP Sales EMEA at Tinyclues. “Tinyclues has a proven track record of helping fashion and retail businesses grow and we are delighted that Charles Tyrwhitt will use Tinyclues AI-first marketing solution to optimize customer engagement.”
About Charles Tyrwhitt
At Charles Tyrwhitt (pronounced “Tirrit”) we endeavor to produce the finest menswear, with timeless style and no compromise on quality. To top this off we provide exemplary customer service, with smashing prices and a pinch of British charm thrown in for good measure.
Visit us at: www.ctshirts.com
Tinyclues is the leading AI-first marketing solution enabling companies to generate additional revenue through intelligent campaign targeting and planning. Tinyclues’ ground-breaking solution uses Deep Artificial Intelligence to identify future buyers for any promoted item, even in the absence of recent intent. Companies like Brandalley, Cdiscount, ClubMed, Corsair, Fnac, Lacoste, La Redoute, Manor, Rue du Commerce, Vente-privee, Sarenza, Vestiaire Collective, Voyages-sncf.com and more are using Tinyclues to optimize and orchestrate more than 500 million messages per month across channels such as email, mobile notifications, direct mail, call centers or Facebook to generate quantified and sustainable additional revenue. Tinyclues has been listed as a Vendor to Watch in Gartner’s 2017 Magic Quadrant for Digital Marketing Analytics.
For more information, visit www.tinyclues.com