Francois Laxalt brings product marketing and startup-to-enterprise experience to Tinyclues

20th June 2017

Tinyclues today announced that marketing veteran Francois Laxalt has joined Tinyclues as Senior Director of Product Marketing.

Until joining Tinyclues, Laxalt was leading product marketing and product innovation for Neolane, then Adobe Campaign for 10 years. While at Neolane, he was a key player in taking it from being a successful startup to its acquisition by Adobe in 2013 for $600M. Before Neolane, he was head of customer marketing at HSBC France for five years, where he created the customer marketing team and successfully developed CRM, campaign management, business intelligence, and data science strategies. Prior to that, Laxalt spent seven years working for various software companies, including SAS and Data Distilleries as a marketing manager and campaign management expert.

Laxalt will drive Product Marketing including positioning, messaging, innovation and pricing. With the business focusing on international growth, his wide marketing experience, deep understanding of data science and managing business expansion will be a valuable resource.