Conforama Uses Tinyclues’ Solution for its Marketing Campaigns
Tinyclues announces simultaneously at Paris Retail Week in Paris, France and DMEXCO in Cologne, Germany that Conforama, a European leader in home furnishings, has chosen Tinyclues’ Campaign Intelligence solution to optimize its marketing campaigns. With Tinyclues, Conforama is accelerating the personalization and digitalization of its communications with campaigns that better meet customer needs.
For Melodie Charles, Conforama’s Customer Marketing Director: “We are in an essential phase of digital transformation and we want to excel in personalizing our customer communications to increase campaign impact, that’s why we chose Tinyclues. This is part of our overall digitalization project; the solution allows us to reinvigorate our relationship marketing action plan, having each campaign meet its target.”