Quick Win Tracks for CRM

“My opt-out rate is less than 0.1%, it’s not high at all.”

Sound familiar? If you’re reading this, chances are that you either already know or have a sneaking suspicion that the seemingly insignificant number actually has an impact on your business. 

This mini-course will walk you through all that you need to know about unsubscribe rates, how to calculate them, how to calculate their business impact, and of course, strategies to improve unsubscribe rates and reduce negative business impact. 

You will walk away with new KPIs to follow, a fresh understanding of unsubscribes and customer fatigue, as well as numbers to help build a convincing case for internal discussions..

Here’s what you’ll get:

• A mini-course delivered to your inbox in a series of 4 emails
• Easy-to-understand explanations and examples of real-world applications
• A series of exercises, resources, and assignments to apply your knowledge
• Access to CRM experts should you have any questions along the way