“The Best Of Times
And The Worst Of Times For Segmentation”
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Forrester talks segmentation and Tinyclues
Segmentation is dead!
In light of heightened customer expectations for personalized experiences and increasing volumes of captured data, traditional segmentation no longer makes the cut and marketers need to rethink their strategies.
This Forrester report will help you navigate the complexities of customer marketing, segmentation, and personalization, to tailor customer experiences that foster engagement and loyalty.
In this report, Forrester Principal Analyst Brandon Purcell explores:
- Why traditional approaches like demographics or lifetime-value-based segmentation, RFM analysis, clustering methods, and statistical segments fall short
- How to develop and deliver personalized experiences that resonate with your customers’ shifting emotions, attitudes, and preferences
- Real-world examples from companies, like Air France and Galeries Lafayette, successfully implementing AI technologies to inform their market strategies and grow campaign revenue
The Best Of Times And The Worst Of Times For Segmentation, Brandon Purcell, Forrester Research, Inc., December 10, 2019