Get a copy of Forrester’s new report for a modern take on segmentation
Segmentation is dead!
In light of heightened customer expectations for personalized experiences and increasing volumes of captured data, traditional segmentation no longer makes the cut and marketers need to rethink their strategies.
This Forrester report will help you navigate the complexities of customer marketing, segmentation, and personalization, to tailor customer experiences that foster engagement and loyalty.
In this report, Forrester Principal Analyst Brandon Purcell explores:
The Best Of Times And The Worst Of Times For Segmentation, Brandon Purcell, Forrester Research, Inc., December 10, 2019