Predictions 2020: CMO

CMOs must establish a span of control in the name of customer value and brand continuity

Why should you care?

We are 20 years into the digital era that has transformed the role of the Chief Marketing Officer.
CMOs have shifted from a position focused on brand-building activities to owning and leading everything — from branding and communications, to technology investments, innovation, data, and operations. 

Some of the world’s most recognizable brands have parted ways with their CMOs in recent quarters. According to Forrester, 2020 will be a critical year for those who remain, as they must prove their value in their organizations to thrive. This is ever more crucial as CMOs will be called upon to deliver new approaches and results to manage through the COVID-19 crisis.

What’s inside?

Read this new Forrester report to learn more about what 2020 has in store for CMOs. Find out what it will take to capitalize on these predictions, in order to gain a competitive edge.

Download your complimentary copy of this report to learn more about:

  • Why successful CMOs must become accountable for it all — the brand, communications, sales enablement, CX, technology selection and innovation;
  • How CMOs need to seamlessly tailor these components to engage customers and orchestrate strategies that unite the business, drive strategic outcomes and feed long-term relationships with customers;
  • How to use creativity, strategy, and technology to drive brand continuity and growth for your organization.

Predictions 2020: CMO, Keith Johnston, Shar VanBoskirk, Anjali Lai, Thomas Husson, Dipanjan Chatterjee, Jay Pattisall, James L. McQuivey, Samuel Stern, Nick Monroe with Sharyn Leaver, Lexie Lawhon, Alex Sobchuk, Rachel Birrell , Forrester Research, Inc., October 28, 2019