The capabilities CDPs need to deliver value for B2C marketers

CURIOUS ABOUT CDPs?
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Forrester talks B2C
Customer Data Platforms

In recent years, B2C Customer Data Platforms have emerged, with sweeping promises to solve one of marketers’ top challenges: managing and activating marketing data. But according to a new Forrester report, they still lack critical intelligence capabilities and are unable to keep up with marketers’ ever-changing needs.

As a result, Marketers are turning to vendors outside the CDP space to fill the gap, drive better business outcomes, and deliver long-term value.

What’s inside?

This Forrester report will help you filter through the hype, focus on your needs and define which solutions – inside and outside the CDP space – are worthwhile and legitimately support your customer growth strategies.

Download your complimentary copy of this report to learn more about B2C Customer Data Platforms, including:

  • Why CDPs are lacking core capabilities to solve real business problems and deliver long term value;
  • What to look for in a CDP and how to evaluate their validity and potential to meet your current and future business needs;
  • How players outside the CDP market are paving the way with intelligence and insights, and driving strategic outcomes for marketers

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The Capabilities CDPs Need To Deliver Value For B2C Marketers, Joe Stanhope, Stephanie Liu with Mary Pilecki, David Novitzky, Cole Walsh, Christine Turley, Forrester Research, Inc., January 16, 2020