In recent years, B2C Customer Data Platforms have emerged, with sweeping promises to solve one of marketers’ top challenges: managing and activating marketing data. But according to a new Forrester report, they still lack critical intelligence capabilities and are unable to keep up with marketers’ ever-changing needs.
As a result, Marketers are turning to vendors outside the CDP space to fill the gap, drive better business outcomes, and deliver long-term value.
This Forrester report will help you filter through the hype, focus on your needs and define which solutions – inside and outside the CDP space – are worthwhile and legitimately support your customer growth strategies.
Download your complimentary copy of this report to learn more about B2C Customer Data Platforms, including:
The Capabilities CDPs Need To Deliver Value For B2C Marketers, Joe Stanhope, Stephanie Liu with Mary Pilecki, David Novitzky, Cole Walsh, Christine Turley, Forrester Research, Inc., January 16, 2020