Driving bookings for any offer with strategically timed campaigns

Agnès Beauchamps – CRM & Social Media Director

TUI France

Tinyclues helped us to shape a new campaign strategy; we launched our first campaigns in just 4 weeks and increased revenue from our targeted campaigns by 106%. We’ve doubled the number of targeted campaigns without adding to the team’s workload.

Context and Challenges

• Wanted to meet their business needs by increasing campaign revenue and boosting sales for specific offers without adding to the team’s workload.
• Needed to promote a diverse selection of destinations and vacation offers without over-soliciting customers.
• Wanted to go beyond basic segmentation methods, based on previous bookings or destination surveys, to find the future bookers for any booking window and offer.
• Sought to send relevant messages and strategically time campaigns to match client interests and improve customer experience.

Solutions and Use Cases

• Selected Tinyclues’ campaign intelligence solution to start from any destination/offer and find, within minutes, even those future bookers who haven’t shown any explicit interest.
• Can now effortlessly find early and late bookers for niche & strategic destinations, best sellers, and last-minute offers.
• Delivers a positive customer experience with improved message relevancy and intelligent fatigue management.

Results

• Fast and easy integration: only 4 weeks from signature to first campaigns.
• With campaign intelligence, TUI France is now able to run highly relevant campaigns, leading to an increase of 106% in campaign revenue as measured by A/B testing against their own targeting techniques.
• Increased the volume of targeted campaigns by 108%, revenue per email by 156%, and the number of travelers by 97% with the same marketing resources.
• Unsubscribe rate remained stable with no negative impact on deliverability even with increased campaign volume – proof that the campaigns are personalized & relevant

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