Why CRM is how marketers win

Webinar: Why CRM is how marketers win

Consumers are continuing to go digital. Acquisition has become more difficult and expensive. Now, more than ever, a customer-first marketing strategy is essential.

Time to read33 min watch
May 27, 2021

– Tinyclues presents –
Why CRM is how marketers win

David Bessis, CEO and Founder of Tinyclues and Thomas Husson, VP, and Principal Analyst at Forrester share insights on how to build a customer marketing strategy that delivers.

  • Discover macro trends and what is the shifting role of marketing towards the customer
  • What is the customer-centricity gap?
  • Listen to a few real-world examples from the hotel & fragrance industry.

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