Multichannel vs. Omnichannel – How marketers can use data to build their strategy

This week, we are going to talk channels and specifically Omni vs. Multichannel. What is the difference and what are some ways marketers can use data to build a strategy that’s effective across channels?

The gold standard for Omnichannel may be difficult but there are steps you can take to get closer as technology continues to make this a more realistic goal.