Segmentation vs. Individualization – two different approaches to personalization

In this episode, we are going to talk about something that we’ve heard a lot about over the last couple of months and that is: what does true personalization look like?

Marketers are still hyper-focused on finding the right segments of customers to target, however, we are hearing more and more about individualization. So let’s explore what the differences are and talk a bit about is true individualization possible?