Episode #5: How will B2C CRM practices evolve over the next 5 years?

In this episode with Richard Jones, CMO at Cheetah Digital, we cover a lot of ground about CRM: establishing where it actually starts and ends, we also chat on balancing business needs and customer-centricity, the evolution of loyalty programs and their impact on customer journeys, but most of all, we also talked about how the 1st party and 0 party data are the most valuable asset for marketers to be successful in the years to come!

VP Customer Experience

Time to read28 min watch
April 23, 2021

Watch the episode right here!

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