Podcast Episode 11 CRM Automation Bloopers

Episode #11: CRM Automation Bloopers

This week we share some examples of well-intended campaigns that have fallen victim to misaligned targeting or automation based on incorrect triggers.

Time to read25 min watch
June 18, 2021

Watch the episode right here!

Disclaimer: Nothing we share is in critique of marketing execution or the campaign creative but the automated mechanics with which they are delivered.

00:00 – Intro
01:17 – Misadventures in Targeting
07:15 – Tragic Triggers
07:32 – Understanding Purchase Intent: Even Your Biggest Fans Won’t Buy Things They Don’t Need
11:55 – “We Think You’ll Love… the Products You Just Purchased”: Personalization Problems

You might also like