New York, Munich, Paris – September 10, 2019 – Tinyclues, provider of the leading AI-First customer marketing solution, will unveil at DMEXCO in Cologne, and Skift Global Forum in New York, its latest release with new features that augment B2C marketers’ ability to optimize campaign audiences, topics and plans. DMEXCO is the European event for key players in digital business, marketing and innovation, while Skift Global Forum brings together those creating and defining the future of travel.
The Tinyclues Fall release meets the growing demand by marketers to apply valuable AI capabilities to augment their retail and travel marketing, generating more specific campaigns to highly relevant audiences and customers, while reducing campaign development and production time. “Tinyclues Artificial Intelligence is empowering marketers to better engage their customers and drive results. Marketers need relevant and timely use of AI to deliver on today’s business needs, building repeat purchase, reactivation and lifetime value”, explains Richard Pasewark COO and President of Tinyclues. “We are expanding our solution to add new campaign features that provide insights on those most likely to buy, discover the best products to promote and generate the optimal campaign plans.”
Tinyclues will showcase at both events the following innovative features:
- The Inflexion Point is an industry-first feature; Tinyclues’ AI now recommends a maximum campaign audience size based on customer interest and revenue potential. This is one of many features in Tinyclues that goes beyond predictive AI, to offer prescriptive capabilities.
- The Audience Mapper gives insights to help optimize engagement and revenue within the campaign plan by showing audience interest across products. Through a visual mapping of products and potential buyers, marketing and merchandising teams can now get the most out of the product catalog.
- Star campaigns allow marketers to have more control over AI-based campaign plan optimization. They can flag strategic campaigns like high ROI products and partner campaigns to ensure they are prioritized in the campaign plan strategy.
“These features are solving real campaign challenges with leading-edge deep learning technology; they’re allowing marketers to go far beyond what they can do at a human scale,” said Michael Aidane, recently appointed CPTO at Tinyclues. “No other solution is adding this campaign experience layer on top of execution solutions — allowing marketers to harness AI to best optimize campaign audiences, plans and topics.”
Tinyclues opened their first office in Germany last year, and have since signed a number of new clients including Flaconi, Thalia, 3Pagen, and Tally Weijl. They join Tinyclues’ growing list of global clients using Tinyclues’ customer marketing solution including AccorHotels, Air France, Clarins, Conforama, Holland & Barrett, Kenzo, Lacoste, Sally Beauty and Thomas Cook. When adopting Tinyclues Action, retail and travel leaders have seen an average increase in campaign revenue of 79% with a strong 51% improvement in customer engagement.
Tinyclues is a CRM Marketing Technology company that has delivered over 100,000 campaigns and has optimized campaigns on over $100B dollars in transactions. Based on more than a decade of CRM technology experience, Tinyclues has built a solution designed to empower CRM marketers to deliver on their business goals by placing their customers at the center of their marketing strategy. With technology that predicts customer buying intent for every offering in a brand’s portfolio, over 250 enterprise customers, globally, have used Tinyclues to deliver more product campaigns, find new revenue opportunities, elevate sales, and increase customer satisfaction through multi-channel CRM marketing. Tinyclues has been listed as a “Vendor to Watch” in Gartner’s Magic Quadrant for Digital Marketing Analytics and as a “Cool Vendor” within their Multichannel Marketing Report. G2 awarded Tinyclues the “Users Love Us” and “High-Performer Enterprise Winter and Spring 2021” certifications. Tinyclues’ EMEA headquarters is in Paris, France and U.S. headquarters is located in New York, U.S.