Episode #44: The gap between privacy and personalization

Users are concerned about the privacy of their data. In this episode, we talk about a recently released study that presents some exciting data on the complex relationship between personalization and privacy.

VP Customer Experience

Time to read32 min watch
April 22, 2022

Customers are concerned about data privacy. It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization. A recent study has some interesting data on the topic and interesting interpretations of the results. This week we discuss the study, and results, and offer our own interpretations.

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