Tinyclues Unveils Results of Independent Research Study – Large Hospitality Group Generates 632% ROI from Its Customer Marketing Solution

Tinyclues releases the results of a new, commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting, at the Skift Global Forum in New York.

Time to read5 min read
September 18, 2019

Study quantifies the total economic impact of Tinyclues’ AI-Augmented Customer Marketing Solution on marketing use cases, revenue and productivity.

New York, London, Paris – September 18, 2019 – Tinyclues releases the results of a new, commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting, at the Skift Global Forum in New York. Attended by travel’s most forward-thinking insiders, Tinyclues announces its presence for the full two-day event, where founder & CEO David Bessis, will take the stage to explore AI’s true power in travel marketing.

Based on an independent analysis of a large hospitality group, the Forrester TEI measures the solution’s three-year economic impact on the company. The findings reveal incremental three-year campaign revenue of $82 million present value and an ROI of 632%; their investments were recouped in less than six months. The Forrester TEI study also highlights numerous quantifiable benefits achieved by the hospitality group:

  • Improved campaign targeting resulting in major lifts in bookings, revenue and performance metrics across the board.
  • Increased revenue from extended campaign reach by finding bookers previously unreachable for specific destinations and booking windows.
  • New revenue streams from brand new niche campaigns — impossible to do before in a profitable manner.
  • Significant productivity gains with fewer manual processes and more autonomy; targeting now takes two minutes, allowing time reallocation for more strategic tasks.
  • Improved customer fatigue management with increased relevance and lower opt-outs.
The Total Economic Impact of Tinyclues for a Large Hospitality Group

The impact of Tinyclues for a large hospitality group, as measured in a Tinyclues-commissioned study conducted by Forrester Consulting, July 2019

“I have complete confidence in Tinyclues’ solution” [1], explained the hospitality group’s VP guest relationship marketing. “I’m convinced that AI is the only way to achieve true relevancy at scale for our communications plan. Travel and hospitality leaders really need to take the next step toward AI. It will find the relevant customers for each offer you want to push and optimize campaign plans based on value and customer experience.” [1]

Using cutting-edge AI technology, Tinyclues’ customer marketing solution empowers travel marketers to drive bookings, build loyalty and fulfill their business needs by helping them to find the best audiences, topics, and plan for their campaigns.

“At Tinyclues, we understand the challenges of travel marketing,” comments Tinyclues COO & president Richard Pasewark. “Marketers are often limited by manual, legacy processes and restricted data insights that impede their ability to offer truly relevant messages to their customers. Tinyclues’ AI solution scales beyond human cognition, empowering marketers to create timely and relevant campaigns that engage customers and drive results. As measured by Tinyclues, travel & hospitality leaders using the solution have seen, on average, a 73% increase in campaign revenue and a reduction of 80% time spent on campaign optimization. Clients have also reduced opt-outs by 35% and increased client engagement by 54%.”

For more information on the benefits and costs associated with Tinyclues, download the full study here.

Tinyclues will be present at Skift Global Forum, the largest creative business gathering in the travel industry in New York on September 18–19th. David Bessis, founder & CEO will take the main stage for a thought-leading keynote on how AI’s power in travel lies far beyond automation. With each traveler’s wants and needs constantly evolving in ways marketers might not notice, they can no longer rely on business rules such as segmentation or past bookings to match their thousands of offers with millions of customers. To find the perfect balance between meeting business needs and being customer-centric, AI complements human intelligence and augments marketing, but marketers will continue to run the show.

About Tinyclues

Tinyclues is a CRM Marketing Technology company that has delivered over 100,000 campaigns and has optimized campaigns on over $100B dollars in transactions. Based on more than a decade of CRM technology experience, Tinyclues has built a solution designed to empower CRM marketers to deliver on their business goals by placing their customers at the center of their marketing strategy. With technology that predicts customer buying intent for every offering in a brand’s portfolio, over 250 enterprise customers, globally, have used Tinyclues to deliver more product campaigns, find new revenue opportunities, elevate sales, and increase customer satisfaction through multi-channel CRM marketing. Tinyclues has been listed as a “Vendor to Watch” in Gartner’s Magic Quadrant for Digital Marketing Analytics and as a “Cool Vendor” within their Multichannel Marketing Report. G2 awarded Tinyclues the “Users Love Us” and “High-Performer Enterprise Winter and Spring 2021” certifications. Tinyclues’ EMEA headquarters is in Paris, France and U.S. headquarters is located in New York, U.S.

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