Email Marketing Blogs You Need to Be Reading

May 29, 2020

Email marketing, like all the digital marketing is constantly evolving. Even if some metrics or rules about deliverability never seem to change, we also observe that new email marketing KPIs are emerging, as well as new CRM strategies.

To this end, we’ve rounded up a selection of blogs that the customer success team follows, to keep an eye on industry best practices and learn more every day.

Highly accessible blog with useful articles for experienced marketers, as well as for beginners who want to discover the basics of CRM.

Why do we like it?

Easy to read and modern, with relevant content like an article that explains how to create bonds between social media and CRM.

 

General and very exhaustive blog written by consultants that do not only talk about email marketing. European readers might find that the contributors have a more American approach, but there are a lot of interesting resources.

Why do we like it?

The advice and analysis are accurate and their takeaway always adds value, even for entry-level topics such as avoiding marketing mistakes.

 

From a company that takes email marketing very seriously!

Why do we like it?

The infographics answer real questions. We don’t know a CRM manager who hasn’t wondered about the the market share of the different email clients.

We even (mostly) forgive them for pushing ads below the infographics.

 

Email marketing blog full of good advice! While we don’t always agree with them on everything, the content is still very insightful.

Why do we like it?

They know how to make an article about lifetime value calculation sound interesting (even if we think they should have mentioned control groups and incremental revenue calculation).

 

Much more entry-level than the previous blogs mentioned, but a great blog to start learning about email marketing, with plenty of simple yet efficient advice.

Why do we like it?

Lots of good ideas for email marketing beginners, like an article with hacks to improve your campaign success.

 

Really Good Emails

Not a blog, but this is an excellent collection of curated email designs. Great for when you’re creating a campaign and need a little creative inspiration.

Why do we like it?

We can follow the latest trends in email design in one place. They mostly showcase branding campaigns instead of commercial ones, but there are tons of examples to draw inspiration from!

 

Geeky blog (and proud of it!) that provides more technical than the previous ones but with wise advice for creating your campaigns.

Why do we like it?

Because in email marketing, it’s important to know that Google Chrome 81 will block non-https images (if you don’t know, you will see some metrics suddenly drop).

 

An even geekier blog than FreshInbox but very valuable to read for best techniques on email coding.

Why do we like it?

Because HTML coding for emails can be underestimated. This blog makes coding sexy again with articles like how to create responsive email designs with React Native.

 

And a bonus one…

Google’s Official Gmail blog. With more than 1 billion users, Gmail is the most popular email service in the world. It is strongly recommended to periodically check up on their updates! There is also some great advice on how to optimize your emails for Gmail.

 

Did we miss any email marketing blogs you follow? Let us know on LinkedIn / Twitter!