Mike Aidane

picture of different colored eye pupils
Vision blogs

Efficiency vs eyeballs: should marketers have to chose?

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Some marketing tactics aim at maximizing the number of eyeballs seeing your message: TV ads, volume-based display advertising, batch-and-blast email marketing. These tactics offer reach without efficiency. This is Wanamaker-style marketing: you engage many people, but most of […]

/ July 23, 2020