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Andréa Petit

Senior Customer Success Manager

What No One Ever Told You About Attribution

What No One Ever Told You About Attribution

Attribution models have essential qualities for evaluating the performance of a marketing strategy. Nevertheless, the main analysis platforms tend to favor the models that are favorable to them. Discover here the advantages and disadvantages of several attribution models, and some tips to succeed in optimizing your attribution strategy.

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ALL
Articles
Ebooks & Reports
Infographics
Interviews
Podcast
Press
Tools
Videos
Webinars